So, last Friday, I reached my first big crossroads. I stood at it. Put my foot out, took it back in. Out. In. On repeat. The decision probably doesn’t seem like a huge one – to stay with amazon exclusively or go for wider distribution. My first three months on KDP Select with Pause to Rewind were up. There seemed a lot at stake.
Pause to Rewind has a pretty respectable ranking on amazon.com. It’s selling nicely and quite a few people are borrowing it through Kindle Unlimited which, for those of you who are unfamiliar with it, is like Netflix for books. Leaving KDP Select would mean leaving Kindle Unlimited. I wasn’t sure I was ready to do that.
Kindle Unlimited has got a lot of flack lately with many authors reporting a loss of sales since it began. The fact is, it exists. Readers who have enrolled will, I assume, chose Kindle Unlimited books over others. Another disincentive to leave is the risk of the book falling in the amazon rankings, making discovery harder.
On the flipside, using other distribution channels such as iTunes would increase potential sales. And it would seem the next logical step in my self-publishing adventure. However, there is the issue of visibility. How would I get Pause to Rewind to stand out amongst all the other books sold through these channels? On amazon, I can play with the price and promote special offers. Elsewhere there is less price flexibility. I’m told by friends who have been self-publishing longer than I have, that the best way to stand out on other distribution channels (if you’re not already a household name) is to make one of you books permafree. I might do that with a short story or maybe the first in a series but not a stand-alone novel. Way too much blood, sweat and tears shed in its creation. Way, too, much.
And so I have chosen a road. It’s the same one I was already on. It does seem to be going against a lot of the advice I’ve read about the changing world of amazon since the advent of Kindle Unlimited. But it feels right for me – for now. If it proves to be a mistake, then in three months, I change tack.
And while that three months is ticking away, I will promote my second Aimee Alexander novel, The Accidental Life of Greg Millar and work ahead with editing my third. Better to go into territories new with more then one offering anyway, me thinks. Though, as you know, I’m just feeling my way.