It feels like fairy dust has been sprinkled on my little publishing endeavor.
Two days ago, I offered Pause to Rewind free on amazon for a day. And, like the wave of a wand, everything changed. With every passing hour, the downloads climbed and climbed. Until, at one-thirty am, I had to finally tear myself away from the amazon sales rankings and go to bed.
In one day, over 40,000 people downloaded Pause to Rewind. It became the most read free kindle book on amazon. It ranked #1 in medical fiction and #1 in family fiction. So excited was I that, for no logical reason, I kept punching my husband in the arm. There was also a lot of jumping up and down. And some fist pumping.
Next morning, I contacted my self-publishing genie, Catherine Ryan Howard, and asked her if I should cut the normal price of the book from $2.99 to 99¢. She said one word: ‘Do.’
Two days later, Pause to Rewind, is still the #1 Bestseller in Medical Fiction on amazon.co.uk, where there is a tiny orange flag to say so, on my author page. The excitement! On amazon.com is #4 in medical #33 in family fiction and #925 in the Paid Kindle Store.
This blows my mind.
I had offered the same book for free, three weeks ago, for four days, and while downloads jumped nicely, the blip was not spectacular and fell away immediately afterwards.
‘What has she done differently?’ You may ask. I may, also, ask. And have done. I can think of four things:
- This time round, I paid to advertise on BookBub that Pause to Rewind was free.
- I had about 27 reviews on amazon.com and 17 on amazon.co.uk, by this time. Earlier, I had maybe four or five on each.
- I lowered the price immediately after the promotion. (Thank you, Catherine.)
- I had started a 21-day meditation on the Energy of Attraction with Oprah and Deepak. I use their first names, here, because they do, not because we are buds, (unfortunately).
I should also say that, on both occasions I have offered my book as a gift, people have been lovely on social media, tweeting, sharing on Facebook and saying good things about the book. More than anything, this adventure into self-publishing is showing me, again and again, the power of the people.